Spruce partnered with a large interstate government infrastructure client that manages multiple airports and ports across two states to redevelop multiple websites of entities managed by the client in order to create a simpler, streamlined experience for end users of each website. Engagement Overview Spruce was contracted by the client to make major changes to […]
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The New Gold Standard of Personalization Picture this: You’re shopping online for a new pair of headphones, and before you can blink, the website recommends the perfect model—at just the right price. You think, “Wow, how did they know?” The answer: artificial intelligence (AI). In 2025, AI isn’t just a cool trick; it’s the secret […]
